Email advertising is a valuable strategy for driving revenue and delivering personalized experiences to audiences of subscribers.
Publishers can run email ads in a range of formats, including:
- Display ads
- Native ads
- Sponsored content
- Affiliate ads
- Text ads
What is an example of an email ad?
Say a sports publisher runs a weekly email newsletter of trending stories. To earn revenue from those emails, the publisher can sell native ad inventory within those emails to sports equipment retailers who want to reach these built-in subscribers. With an automated email ad platform, advertisers bid on ad spots, programmatically reaching engaged readers with the most relevant content. Each time a reader clicks on an ad, the publisher earns money, contributing to their bottom line.
What are the benefits of running email ads?
The biggest benefit of running email ads is driving revenue. With the right email ad strategies and tools, publishers can essentially fund their entire email operations by selling advertising.
Email advertising can also complement other publishers’ monetization strategies, such as paywalls, donations, and paid membership programs.
How can you run email ads?
Publishers can sell email ads to advertisers directly or through a supply-side ad platform, which does the legwork for them.
Specifically, a programmatic ad platform can:
- Gather real-time data about reader behaviors and preferences
- Create audience segments of engaged users
- Provide multiple email template options for newsletter and ad formatting
- Automatically deliver targeted ad campaigns to reach audience segments
- A/B test campaigns for optimized performance
