Jeeng Academy

An ad serving platform is a tool that publishers and advertisers can utilize to construct and oversee ad campaigns across various digital channels.

Email sponsorship is the process of paying to support a publisher’s email in exchange for access to built-in subscribers. In a sponsorship email, the newsletter content and subject line are still created by the publisher, but it’s delivered on behalf of the sponsor or advertiser. This sponsorship is usually called out with a disclaimer, such …

Native rendering is the process of loading ads using native code that already exists on a specific host platform.

Native advertising refers to the practice of designing advertisements in a way that closely resembles the appearance and purpose of the content that surrounds them. Various forms of native ads include sponsored posts on social media, editorial content, paid search results that look organic, and recommended articles in email newsletters.

An ad server is a technology that publishers and advertisers can use to create, manage, track, and optimize their ad campaigns across channels.

An email ad server is a tool that publishers and advertisers can use to manage, run, and track email advertising campaigns.

Monetizing digital content is important for publications that want to drive revenue and meet their bottom line.

A monetization strategy is a plan to generate revenue from a certain platform, audience, or type of content. 

Frequency capping refers to the procedure of restricting the number of advertisements that a user is exposed to within a specified timeframe. Advertisers have the option to establish frequency caps for particular campaigns, channels, platforms, and devices.

Email advertising is the process of launching paid ads in email newsletters to engage target audiences and drive revenue.

Programmatic email advertising is the process of automatically placing ads in emails so they reach target audiences with relevant messaging.

Email messaging is content that is delivered directly to people’s inboxes via an email network or platform.

Personalized content is marketing material that’s been customized to a specific audience based on their demographics, behaviors, or preferences.

Contextual targeting is the process of reaching audiences with ads that are relevant to the content they’re already consuming.

Yield optimization is the process by which publishers refine their ad campaigns and selling strategies to increase ad revenue.