Jeeng Academy

Traditionally, audience engagement tools are technologies that publishers and brands can use to promote and enable engagement among audience members of in-person or virtual events.

Personalization is the process of creating content that is customized to the interests, behaviors, and preferences of a certain audience.

Ad servers are platforms that businesses can use to automate the process of buying, selling, and running ads on the web. 

Content targeting is the process of delivering content to audiences based on target keywords and other criteria.

It’s important for publishers and advertisers to measure content engagement so they can understand how audiences respond to their messaging and how to optimize campaigns for better performance. 

Publishers and advertisers can personalize content for their audiences according to many different criteria, including:

Audience segmentation is the process of creating unique groups of users based on specific criteria, such as:

Publishers and advertisers can personalize content to deliver more relevant, engaging experiences to their audiences. This doesn’t just mean they should send an email that starts “Hey {First_Name}” or flood their consumers’ feeds with annoying ads. 

Audience engagement technology refers to tools that businesses can use to increase audience participation and interactions — whether across online channels or during in-person events.

Email ad networks are services that connect publishers and advertisers to launch email ads. While an email ad server is the tool that actually runs and tracks those ads, the ad network is the platform that facilitates the partnerships between parties.

Increasing content engagement is fundamental to driving leads, subscriptions, and revenue. It’s also the key to driving potential subscribers and customers through the marketing funnel, so they can eventually become loyal consumers.

Email advertising is a valuable strategy for driving revenue and delivering personalized experiences to audiences of subscribers.

Push notifications are opt-in, real-time alerts that are delivered directly to each user’s screen — whether you want to reach them on web browsers or mobile devices. 

Rich push notifications take one of the most valuable messaging formats — standard push notifications — and make them even more engaging.

Web messaging allows publishers and brands to reach audiences in real time with one-to-one content.