What Is Cross-Channel Messaging
Customers don’t just use one channel to shop, so you shouldn’t use just one channel to reach them.
Customers don’t just use one channel to shop, so you shouldn’t use just one channel to reach them.
Push notifications are a huge part of today’s digital experience —they come to your phone and/or desktop instantaneously, keeping you clued in to what’s happening on your favorite apps or websites, even if they’re not actually open at the moment.
Push notifications are real-time alerts delivered on desktop and mobile devices. They make up one of the most engaging channels, reaching consumers with one-on-one messaging. In fact, 72% of people have enabled push notifications.
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