Local publishers were hit hard during the pandemic. Even before the spread of COVID-19, many media outlets struggled to drive ad revenue and build sustainable monetization strategies for a digital world. Come 2020, publishers across the U.S. suffered layoffs, shutdowns, and pay cuts. By 2021, more than 100 local newsrooms closed their doors. Still, amidst …
The Cannes Lions International Festival of Creativity has opened up a Cannes of worms for advertisers this year… Pardon the pun. And marketers across the globe are still unpacking the event’s biggest trends and takeaways.
The global digital ad market is expected to reach $876 billion by 2026 — up from $602 billion in 2022. And native advertising is expected to play a big part in fueling that growth.
There’s a lot of talk about the importance of adding native ads to publisher emails. With this approach, brands can make their ads essentially look like articles, nestling them seamlessly into publisher newsletters — increasing engagement and creating more intuitive reader experiences.
Customer experiences can make or break audience relationships — especially over email. According to Zendesk, 61% of customers would switch to a competitor after just one bad experience — a 22% increase from last year. Meanwhile 76% of customers are gone for good after two bad experiences. As email continues to grow into one of …
As you probably know, the email landscape has changed drastically in the past 9 months. With 80% of emails now being filtered through proxies, the signals we used to depend on to gauge performance aren’t as reliable as they once were. Open rates and impressions–once the gold standards for email ad performance–have now been skewed …
Consumer behaviors are shifting in unprecedented ways. (And we’re not just talking about their growing interest in true crime dramas about scammers.)
Social reach is declining. Search prices are rising. Traditional targeting is changing due to the demise of the third-party cookie…
So, you know you need to launch ads in emails. (If you don’t, click here for a refresher!) Now you just need to know how to make that happen.
George Berkeley famously asked the philosophical question, “If a tree falls in a forest and no one is around to hear it, does it make a sound?”
Consumers have spoken and their message is clear: They want ad personalization.
Email is one of the most versatile ad platforms for brands. Why?
Email should be an essential part of each brand’s advertising mix in 2022. That’s right. Search and social media have had their days. But now — with privacy concerns mounting and first-party data becoming a priority — it’s email’s time to shine.
As third-party cookies are set to be a thing of the past, advertisers are looking for innovative ways like newsletter advertising to target their customers and generate revenue. With that in mind, many are turning to a robust marketing channel that continues to stand the test of time: email.
Digital ad spend is on the rise and set to exceed $300 billion by 2025. In fact, 2021 alone saw a 38% increase in ad spend from 2020, proving that the industry is still booming even in the wake of the pandemic.
There’s a lot to be said about how publishers will be impacted by a cookieless world, but advertisers are in a similar boat: They’re also faced with the task of revamping their ad targeting strategies and finding new, data-rich channels through which to drive engagement.
