Local publishers were hit hard during the pandemic. Even before the spread of COVID-19, many media outlets struggled to drive ad revenue and build sustainable monetization strategies for a digital world. Come 2020, publishers across the U.S. suffered layoffs, shutdowns, and pay cuts. By 2021, more than 100 local newsrooms closed their doors. Still, amidst …
While 2021 had its hardships, there are certainly successes to celebrate especially when considering how tech has improved our lives. This Thanksgiving, we sit around the table to take stock of what has worked in our favor and notice what we’ve gained from tech.
Competition among direct-to-consumer (DTC) advertisers is heating up, increasing acquisition costs and decreasing customer lifetime value across the board.
Apple announced last year that it’s changing the Identifier for Advertisers (IDFA) settings on iOs devices, such as iPhones and iPads. This change is part of the company’s mobile operating system, iOS 14.
Jeeng’s CEO, Jeff Kupietzky, recently got a new byline article published on ClickZ! In the article, he discusses 4 ways email can serve as a unique identifier and how it fuels the success of any MADtech solution.
Jeeng’s CEO, Jeff Kupietzky, recently got a new byline article published on Digiday! In the article, he discusses 5 ways publishers can increase audience engagement and generate more revenue by leveraging the power of personalization.
There’s all this talk about the emergence of MadTech and how it can revolutionize the tools publishers and brands use to reach their customers.
Advertisers are leaving Facebook. So, where should they go? We were recently asked what the best Facebook advertising alternatives are, so this is the topic we will discuss in this article.
Engagement is a hot commodity for brands and advertisers — perhaps even more than leads and conversions. Because before you can get to any of those meaty metrics, you need to grab your audience’s attention and hook them in.
You know you need to diversify your advertising by launching campaigns across channels. This way, you can reach customers on their favorite platforms — and avoid the risk of putting all your eggs in one basket.
Looking back, email hasn’t usually been the top choice as far as advertising goes. As such, email advertising presents a fresh new path for publishers who deal with all sorts of challenges.
Next up on our list of terms that can’t be interchanged: multichannel advertising and multichannel marketing. Because just like content advertising and content marketing describe two different processes, multichannel advertising and multichannel marketing have their important distinctions.
Being a publisher isn’t easy. You want to make money but also keep your audience interested and engaged. Finding that perfect balance between regular content and ad content is challenging and yet it should be a priority when formulating an ad-based revenue strategy.
Jeeng’s CEO, Jeff Kupietzky, recently got a new byline article published on CommPRO! In the article, he discusses 3 ways advertisers can leverage the trust that publications build with their subscribers so they can engage with highly interested and targetable audiences.
You can’t be everything to everyone, but you can make a big impact on a very specific type of person — your target audience. The key to maximizing your marketing resources and efficiently monetizing your audience is hypertargeting your campaigns to reach the right people, at the right time, on the right channel. Instead of …
Are you a digital publisher still struggling to grab the focus of your readers and monetize without disrupting your customer online experience in the slightest? You’re not alone.
