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With the increased focus on user privacy, and extinction of third-party cookies, Google Chrome will be bringing several changes to their browser that can negatively impact personalized advertising.

It’s frightening being a publisher today, constantly competing for views, clicks and engagement.  There are many moving parts necessary for a successful multichannel messaging campaign that hits the jackpot of user engagement and revenue.

Artificial intelligence (AI) is no longer just a technobabble term used by mad geniuses in science fiction films. (Though, yes, it’s also fun in that context, too). More importantly, AI has emerged as a crucial, differentiating solution for businesses that want to streamline their processes and put their data to good use.

In a recent Jeeng roundtable discussion with leaders in publishing and advertising, we polled the viewers asking if they were optimistic about 2021. Despite the hardships and unpredictability of 2020, a whopping 88% of viewers and participants said “yes”.

As business philosopher Jim Rohn once said, “One of the greatest gifts you can give to anyone is the gift of attention.”

Jeeng recently published a press release announcing that we published our 2021 Digital Publishing Industry Report with YoY data on consumer trends that publishers simply can’t ignore.

Two major shifts are causing disruption in the publisher space: audience behaviors are changing and traditional ad revenue is dropping. 

There’s all this talk about the emergence of MadTech and how it can revolutionize the tools publishers and brands use to reach their customers. 

The term “MadTech” might evoke images of the AMC show, Mad Men, which illustrates a wild and untamed advertising industry of the 1950s.  In reality, it doesn’t have anything to do with that era — well, except for the advertising part, of course.

Despite economic difficulties this year, holiday sales are skyrocketing. And — unsurprisingly — there’s one place customers are going to get their gifts and decorations: online.

Jeeng’s CEO, Jeff Kupietzky, recently published a new article on Martech Zone!

Advertisers are leaving Facebook. So, where should they go? We were recently asked what the best Facebook advertising alternatives are, so this is the topic we will discuss in this article.

Engagement is a hot commodity for brands and advertisers — perhaps even more than leads and conversions. Because before you can get to any of those meaty metrics, you need to grab your audience’s attention and hook them in.

We’ve been using the phrase “multi-channel messaging” a lot lately, and many people have been asking us to clarify what that actually means. So, in this article, we will take a deep dive into this topic and clear up any questions you may have about it.

Subscribers are the most valuable currency publishers have right now. Many people have been asking us for our advice on how to get more subscribers, so in this article, this is the topic we will address.