Local publishers were hit hard during the pandemic. Even before the spread of COVID-19, many media outlets struggled to drive ad revenue and build sustainable monetization strategies for a digital world. Come 2020, publishers across the U.S. suffered layoffs, shutdowns, and pay cuts. By 2021, more than 100 local newsrooms closed their doors. Still, amidst …
Don’t be alarmed, but we have to tell you something urgent: You might be sitting on a trove of valuable first-party data. If subscribers are signing up for newsletters, you’re collecting first-party data. If readers are opting into data usage with their email addresses, that’s first-party data. If people are registering for virtual events, starting …
First-party data is the key to surviving a cookieless world — which we all know is on the horizon. With first-party data at their fingertips, publishers can deliver personalized experiences that keep users engaged.
The Cannes Lions International Festival of Creativity has opened up a Cannes of worms for advertisers this year… Pardon the pun. And marketers across the globe are still unpacking the event’s biggest trends and takeaways.
The global digital ad market is expected to reach $876 billion by 2026 — up from $602 billion in 2022. And native advertising is expected to play a big part in fueling that growth.
There’s a lot of talk about the importance of adding native ads to publisher emails. With this approach, brands can make their ads essentially look like articles, nestling them seamlessly into publisher newsletters — increasing engagement and creating more intuitive reader experiences.
Click-worthy ads come and go. But great customer experiences last forever. Meaning, yes, you can launch fun campaigns that drive one-off spikes in traffic and engagement. But if you truly want to build valuable relationships, move audiences along the funnel, and increase retention, you need to create a memorable customer experience that sticks with people.
Customer experiences can make or break audience relationships — especially over email. According to Zendesk, 61% of customers would switch to a competitor after just one bad experience — a 22% increase from last year. Meanwhile 76% of customers are gone for good after two bad experiences. As email continues to grow into one of …
As you probably know, the email landscape has changed drastically in the past 9 months. With 80% of emails now being filtered through proxies, the signals we used to depend on to gauge performance aren’t as reliable as they once were. Open rates and impressions–once the gold standards for email ad performance–have now been skewed …
The topic of email monetization is a hot one. It seems the age-old question for a myriad of publishers is this: How to make money off subscribers without scaring them away?
Consumers have spoken and their message is clear: They want ad personalization.
Millions of news stories are published every day. As The Atlantic reported, The Washington Post alone publishes an average of 1,200 stories a day and The New York Times publishes 230 stories a day. And those numbers are only growing.
For publishers looking to monetize email newsletters, things don’t always go according to plan. In the online world, rarely does something stir up a private and personal feeling like an email, and it seems many forget its power.
More than half of all adults — 60 percent of them — subscribe to at least one email newsletter. And if the size of the audience isn’t enough to convince you that email marketing is valuable, consider the ROI.
Email is the most trusted channel for building customer relationships and delivering one-to-one content to audiences. According to a recent Jeeng study, 3 out of 4 Gen Z and 2 out of 3 millennials say email is their preferred channel for real-time alerts. Why?
There’s money in your subscribers’ inboxes. You just need the right tools to help you access it.
