How Publishers Can Find Alternative Monetization Sources
Two major shifts are causing disruption in the publisher space: audience behaviors are changing and traditional ad revenue is dropping.
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Can email help local publishers drive revenue?
Local publishers were hit hard during the pandemic. Even before the spread of COVID-19, many media outlets struggled to drive ad revenue and build sustainable monetization strategies for a digital world. Come 2020, publishers across the U.S. suffered layoffs, shutdowns, and pay cuts. By 2021, more than 100 local newsrooms closed their doors. Still, amidst …
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January 31, 2021 -
January 11, 2021 5 Advertising Strategy Examples for Publishers
Show, don’t tell. That’s the motto of any great communicator.
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November 19, 2020 Audience Development Strategy Tips for Publishers
Having an audience development strategy might seem like an obvious part of running a successful publication. And in some ways, it is.
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November 15, 2020 Quick Guide: 3 Tips for Email Marketing for Nonprofits
Just like any other business, nonprofit organizations need clear marketing strategies that inspire audiences and align with their objectives. For most nonprofits, that #1 objective is to get more donations flowing in so they can deliver the services they value and promise. Email marketing for nonprofits is the key to achieving that goal.
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September 13, 2020 How Publishers Can Avoid Showing ‘Ugly’ Ads
It’s no surprise: the Internet has an ugly ads problem. In fact, over a quarter of US consumers use ad blockers, and 47% of them do so because their ads are annoying or irrelevant.
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August 16, 2020 What Is Multi-Channel Messaging for Publishers?
We’ve been using the phrase “multi-channel messaging” a lot lately, and many people have been asking us to clarify what that actually means. So, in this article, we will take a deep dive into this topic and clear up any questions you may have about it.