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Consumers have spoken and their message is clear: They want ad personalization. 

Heading into 2022, personalization isn’t just an add-on bonus for publishers. It’s now a make-or-break strategy for retaining customers and subscribers, engaging new audiences, and future-proofing your business.

Real-time personalization can be tough to pull off — but it’s not impossible. In fact, it’s a bit like going back to the future.

Publishers are facing a serious need to take back their audiences — from data-grabbing social platforms, monopolizing search engines, and a digital marketing landscape manipulated by third-party cookies. They’re also struggling to monetize their audiences beyond just paywalls and communicate their value propositions in more innovative ways.

Push notifications have become the hottest new channel in audience engagement. For publishers looking to capture an authentic 1-to-1 relationship with their audiences, push messaging effectively engages subscribers and drives traffic back to the site.

The people have spoken. They overwhelmingly prefer cheese on their burgers. The problem? Many advertisers are failing to give it to them. (Yes, there’s an extended metaphor in the works here. We’ll break it down for you in a second.) First, the data.

If there are two things that describe the modern digital marketing experience, it’s these: cross-channel personalization and multichannel messaging.

There comes a time in every digital publisher’s life when they have important realization: It’s way more valuable to build deep, long-lasting audience relationships with lifecycle engagement strategies than to chase quick viral hits.

It’s 2021. There’s no excuse for “Hey {First_Name}” emails to be floating through your inbox, or for brands to serve customers ads for products they’ve already purchased. Those content personalization pitfalls can be easily avoided.

“If at first you don’t succeed, try, try again.’  As the famous quote advises, you won’t always win on the first go-around. But there’s no need to get discouraged. What’s most important is that you just keep pushing on. 

Many publishers and advertisers are still catching on to the benefits of push notifications, even though they have been around for a while.

Show, don’t tell. That’s the motto of any great communicator.

This past year may have brought some ups and downs for publishers, but the 2020 holiday season course-corrected with a ton of e-commerce action. 

The term “MadTech” might evoke images of the AMC show, Mad Men, which illustrates a wild and untamed advertising industry of the 1950s.  In reality, it doesn’t have anything to do with that era — well, except for the advertising part, of course.

Despite economic difficulties this year, holiday sales are skyrocketing. And — unsurprisingly — there’s one place customers are going to get their gifts and decorations: online.