Audience Development Strategy Tips for Publishers
Having an audience development strategy might seem like an obvious part of running a successful publication. And in some ways, it is.
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Can email help local publishers drive revenue?
Local publishers were hit hard during the pandemic. Even before the spread of COVID-19, many media outlets struggled to drive ad revenue and build sustainable monetization strategies for a digital world. Come 2020, publishers across the U.S. suffered layoffs, shutdowns, and pay cuts. By 2021, more than 100 local newsrooms closed their doors. Still, amidst …
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November 19, 2020 -
November 17, 2020 A Complete Multichannel Messaging Platform
Jeeng’s CEO, Jeff Kupietzky, recently published a new article on Martech Zone!
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November 8, 2020 The Top 3 Facebook Advertising Alternatives
Advertisers are leaving Facebook. So, where should they go? We were recently asked what the best Facebook advertising alternatives are, so this is the topic we will discuss in this article.
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October 25, 2020 What’s Multichannel Ad Revenue — And How Do You Calculate It?
You know you need to diversify your advertising by launching campaigns across channels. This way, you can reach customers on their favorite platforms — and avoid the risk of putting all your eggs in one basket.
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October 13, 2020 How to Improve Ad Relevance
It’s happened to all of us. You finally found a great deal on a product you’ve been wanting to buy and pulled the trigger. The package is on its way from Amazon, Wish, or some other retailer.
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