Local publishers were hit hard during the pandemic. Even before the spread of COVID-19, many media outlets struggled to drive ad revenue and build sustainable monetization strategies for a digital world. Come 2020, publishers across the U.S. suffered layoffs, shutdowns, and pay cuts. By 2021, more than 100 local newsrooms closed their doors. Still, amidst …
Email ads should do more than just serve impressions and fill white space for publishers. They should be compelling enough to drive ad clicks, engagement, and conversions, so you can build new customer relationships and earn revenue from each placement.
Email advertising should be top of mind for any publisher that wants to increase revenue. More than ever before, people are turning to email for real-time news, personalized content, and paid subscription offerings. That leaves publishers with a major opportunity: monetize those engaged audiences with dynamic email ads that match their interests. To help you do just that, we’ve collected the top email advertising resources — from data-backed studies and best practices to rendering tools and key metrics. With these insights at your fingertips, you’ll be able to launch or level up your email ad operation — and start reaping the benefits of email monetization.
Jeeng Delivers Personalized Ads And Content, Optimized For Each Person, Into Existing Channels To Drive New Revenue Click thru to read SuperbCrew’s recent interview with Daniel Caplin, General Manager of Monetization at Jeeng: https://www.superbcrew.com/jeeng-delivers-personalized-ads-and-content-optimized-for-each-person-into-existing-channels-to-drive-new-revenue/
Click-worthy ads come and go. But great customer experiences last forever. Meaning, yes, you can launch fun campaigns that drive one-off spikes in traffic and engagement. But if you truly want to build valuable relationships, move audiences along the funnel, and increase retention, you need to create a memorable customer experience that sticks with people.
It’s time for a quick reality check. As a publisher, you’ve probably been going nonstop — preparing for the death of the cookie, creating a first-party data strategy, and building that list of subscribers.
It’s easy to see how personalization benefits publishers and advertisers. By providing personalized experiences across channels, businesses can better increase customer engagement and revenue.
If you think of personalization as a target, a bullseye is the sweet spot: when you reach the right audience in the right place at the right time with the right content. …right?
