Local publishers were hit hard during the pandemic. Even before the spread of COVID-19, many media outlets struggled to drive ad revenue and build sustainable monetization strategies for a digital world. Come 2020, publishers across the U.S. suffered layoffs, shutdowns, and pay cuts. By 2021, more than 100 local newsrooms closed their doors. Still, amidst …
Apple’s privacy updates of 2021 shook the email ad world to its core. All of a sudden, impressions were muddled by proxy traffic and “phantom” email opens on both mobile and desktop thanks to new features that preserve consumer anonymity. Specifically, Mail Privacy Protection (Apple MPP) prevents email senders from seeing when and where people …
It’s no secret that Google Ad Manager (GAM) has cornered the market among publishers running digital campaigns. It’s a one-stop shop for selling, managing, and tracking ad inventory across the web. Still, there are nuances about Google Ad Manager that businesses should know if they want to make the most of the platform. Namely, there …
Google Ad Manager (GAM) is like the Coca-Cola of publisher monetization. Sure, it has competitors, but it still dominates the market in usage and name recognition. And it has widespread appeal for a range of different customers. In fact, it’s reported that a whopping 81% of publishers use GAM to monetize their digital properties. The …
Sponsored content is everywhere these days — on publisher websites, social media platforms, podcast streams, and TV screens. Just think about a sports game. Replays, half-time reports, and whole teams are often “brought to you by” high-paying sponsors. During baseball broadcasts, brands have even started slapping their logos on the pitcher’s mound. Look at this …
The advertising technology world is a bit of a head-scratcher. On the one hand, it feels like it changes at a rapid, unstoppable pace — with new tools, buzzwords, and “must-have” strategies emerging every day. But on the other hand, momentous shifts can take years to come to fruition (see: Google’s deprecation of third-party cookies) …
Many good things have come in combinations of three. Athos, Porthos and Aramis make up the Three Musketeers. Curly, Larry, and Moe together are The Three Stooges. And you can combine Earth, Wind & Fire to get one of the best-selling bands of all time. Now, it’s time to add another famous trio to the …
A cookieless kitchen or pantry sounds…let’s face it, pretty lame. Cookieless advertising, on the other hand, can actually bring a lot of benefits for publishers and brands across the web. Cookieless advertising is the process of targeting audiences based on data other than third-party cookies (for example, first-party data or contextual signals). Third-party cookies are …
The future of email and the future of marketing go hand-in-hand. Especially with changing consumer behaviors, the death of the third-party cookie, and a growing need for personalization, email will be invaluable to survival.
This is the second post in the series about the ‘product delivery process’ – the process which covers how a feature goes from ideation to production.
It’s execution time! You know what is the feature you want to be built. You know why it needs to be built. And you decided that now is the time to get it into the works. Fantastic! Now what?
We’re back with another episode of our new tech podcast: Nerds Talking on the Internet. And this time, it’s a two-parter! This episode is called “Technological Singularity (Without Talking About The Matrix)“.
Today we will travel to an ideal world and understand how an ideal company should structure its product organization. I know very few companies which are living up to this ideal structure, but nevertheless – discussing it will assist you on several levels.
The fans have spoken. We listened. Due to popular demand, we are excited to launch our new tech podcast: Nerds Talking on the Internet.
