Local publishers were hit hard during the pandemic. Even before the spread of COVID-19, many media outlets struggled to drive ad revenue and build sustainable monetization strategies for a digital world. Come 2020, publishers across the U.S. suffered layoffs, shutdowns, and pay cuts. By 2021, more than 100 local newsrooms closed their doors. Still, amidst …
As the leaves start to change and pumpkin spice EVERYTHING makes a comeback, consumers start to groan about how “early” retailers and brands start rolling out holiday promos. But, for marketers, holiday plans and budgets have already been in place for months—we started thinking about Black Friday in mid-summer! By now, campaign roll-out is in …
It’s been a rough month for Facebook and its advertising and publishing partners. In case you missed it, here’s a quick rundown: Zuck and company have been locked in a heated battle with online ad blockers as the two trade technological blows to gain supremacy over the users’ news feeds. Of course, Facebook wants to …
Don’t Panic! Your Ad Secret is Safe with Us Just as publishers had begun to sort of, a little, barely (but not really) get comfortable with Facebook’s Instant Articles—which takes traffic away from native ads on publishers’ pages—the platform has just made things worse for publishers yet again. Back in April, the platform began allowing publishers to …
Ad blocking technology has become the bane of digital marketers, and, it’s easy to see why. According to a recent report by PageFair & Adobe, 198 million Internet users actively use ad blockers to prevent incoming digital ads like banners, pop-ups and in-line adverts from appearing on their favorite websites and social media, and the …
It’s no secret that media outlets have been in a constant scramble over the last decade trying to compete with and keep pace with online innovation that seems relentlessly determined to erode their audience and revenue.
Social and mobile advertising have gotten a lot more attention than email marketing, lately, as marketers flock to these new platforms.
Offering multichannel advertising opportunities is a no-brainer for publishers looking to generate new revenue and give advertisers more bang for their buck.
