Local publishers were hit hard during the pandemic. Even before the spread of COVID-19, many media outlets struggled to drive ad revenue and build sustainable monetization strategies for a digital world. Come 2020, publishers across the U.S. suffered layoffs, shutdowns, and pay cuts. By 2021, more than 100 local newsrooms closed their doors. Still, amidst …
Over 319 billion emails are sent and received each day — and that number is expected to reach 376 billion by 2025. That’s a lot of information to sift through. So, how can publishers and advertisers possibly stand out from the crowd?
It’s easy to see how personalization benefits publishers and advertisers. By providing personalized experiences across channels, businesses can better increase customer engagement and revenue.
Just when you were getting used to all that first-party data has to offer, a new term — zero-party data — comes along to shake things up. And you’re left updating your ongoing list of baffling industry buzzwords.
Email remains a trusted channel where people turn to for updates and communication. As a backbone in the digital experience, publishers want their audiences swooning over their emails. But the inbox is the competitive space, so how can publishers get the love they deserve from their subscribers, this Valentine’s Day?
If we think of a great personalization strategy as a well-balanced plate of food, data is the protein.
The first mass marketing email was sent in 1978 on something of a whim. Gary Thuerk, a marketing manager for Digital Equipment Corporation, wanted to promote his company’s new products without having to manually transmit a slew of emails.
More than half of all adults — 60 percent of them — subscribe to at least one email newsletter. And if the size of the audience isn’t enough to convince you that email marketing is valuable, consider the ROI.
It’s been a long year. Or a couple of years. Or even just a long week, to say the least. Wait, what day is it again?
Heading into 2022, personalization isn’t just an add-on bonus for publishers. It’s now a make-or-break strategy for retaining customers and subscribers, engaging new audiences, and future-proofing your business.
Let’s say you’re throwing a party. Aside from getting the chips, drinks, cups, ice, and music ready, you have to get those invitations sent out. People need to know the who, what, when, where, why and how of this event!
With the increased focus on user privacy, and extinction of third-party cookies, Google Chrome will be bringing several changes to their browser that can negatively impact personalized advertising.
Email is the most trusted channel for building customer relationships and delivering one-to-one content to audiences. According to a recent Jeeng study, 3 out of 4 Gen Z and 2 out of 3 millennials say email is their preferred channel for real-time alerts. Why?
Push notifications have become the hottest new channel in audience engagement. For publishers looking to capture an authentic 1-to-1 relationship with their audiences, push messaging effectively engages subscribers and drives traffic back to the site.
Data is the key to building an effective content and engagement strategy, and truly understanding how audiences behave across platforms.
Once upon a time, there was a mysterious marketing strategy that could increase revenue, improve customer experiences, and lower acquisition costs — all while harnessing the latest innovations in machine learning and data analytics.
