Local publishers were hit hard during the pandemic. Even before the spread of COVID-19, many media outlets struggled to drive ad revenue and build sustainable monetization strategies for a digital world. Come 2020, publishers across the U.S. suffered layoffs, shutdowns, and pay cuts. By 2021, more than 100 local newsrooms closed their doors. Still, amidst …
The people have spoken. They overwhelmingly prefer cheese on their burgers. The problem? Many advertisers are failing to give it to them. (Yes, there’s an extended metaphor in the works here. We’ll break it down for you in a second.) First, the data.
The email marketing landscape is shifting.
Gen Z and millennials (GZM) are often considered jaded, distrustful, and skeptical. And, hey, understandably so.
When Charles Dickens wrote his first novel, “The Pickwick Papers,” he didn’t publish it as a complete story. He released it in monthly magazine installments, hooking audiences in with cliffhangers and even taking readers’ feedback along the way to inform his next chapters.
Before we get into subscriptions vs. paywalls, let’s talk about milk.
If you could build audience trust to the point where you could line each of your readers up and ask them to do a trust fall into your publication’s arms, they should agree to do it in a heartbeat.
Artificial intelligence (AI) is no longer just a technobabble term used by mad geniuses in science fiction films. (Though, yes, it’s also fun in that context, too). More importantly, AI has emerged as a crucial, differentiating solution for businesses that want to streamline their processes and put their data to good use.
Apple is following Google’s lead and taking major steps to improve digital privacy — on email, in particular. At its Worldwide Developers Conference in June, the company unveiled new updates that could change email marketing for good and pose a huge blow to email revenue for publishers and advertisers.
Third-party data is going away, and another type of data is coming to the forefront in its place: first-party data.
Push notifications work. That’s no secret. Over 70% of people have enabled these bite-sized, real-time alerts so they can get customized messages delivered right to their web browsers or mobile phones.
Gen Z audiences are more than side-parted hairstyles and TikTok dances — though those are important. As the first digitally native generation, they have a unique approach to internet culture and content, preferring an unfiltered, wholly authentic, and generally positive online experience.
By now, you’ve probably heard the term “FLoC” mentioned in various circles in the industry. This relatively new acronym stands for Federated Learning of Cohorts, and it was introduced by Google as a possible alternative to third-party cookie tracking.
“Apps come and go but that Gmail icon on the top left corner of your phone is forever.”
Apple announced last year that it’s changing the Identifier for Advertisers (IDFA) settings on iOs devices, such as iPhones and iPads. This change is part of the company’s mobile operating system, iOS 14.
Insider works with Jeeng AdServe to increase ad trafficking efficiency by 75% across their more than 20 newsletters.
