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This past year may have brought some ups and downs for publishers, but the 2020 holiday season course-corrected with a ton of e-commerce action. 

It seems like every year, there’s a new “new normal” for publishers and marketers to contend with. But let’s be real. If any year deserves the honor of shifting the landscape and shepherding in a new normal, it’s 2020.

Jeeng’s CEO, Jeff Kupietzky, recently got a new byline article published on Digiday! In the article, he discusses 5 ways publishers can increase audience engagement and generate more revenue by leveraging the power of personalization.   

There’s all this talk about the emergence of MadTech and how it can revolutionize the tools publishers and brands use to reach their customers. 

The term “MadTech” might evoke images of the AMC show, Mad Men, which illustrates a wild and untamed advertising industry of the 1950s.  In reality, it doesn’t have anything to do with that era — well, except for the advertising part, of course.

Despite economic difficulties this year, holiday sales are skyrocketing. And — unsurprisingly — there’s one place customers are going to get their gifts and decorations: online.

A future post-cookies sounds, frankly, quite chaotic — whether we’re talking about the baked goods or the online tracking data. Publishers can assess, plan, and predict how their strategies may change, but nobody knows for sure how it will shape out.

Having an audience development strategy might seem like an obvious part of running a successful publication. And in some ways, it is.

Jeeng’s CEO, Jeff Kupietzky, recently published a new article on Martech Zone!

Just like any other business, nonprofit organizations need clear marketing strategies that inspire audiences and align with their objectives. For most nonprofits, that #1 objective is to get more donations flowing in so they can deliver the services they value and promise. Email marketing for nonprofits is the key to achieving that goal.

Advertisers are leaving Facebook. So, where should they go? We were recently asked what the best Facebook advertising alternatives are, so this is the topic we will discuss in this article.

Looking back, email hasn’t usually been the top choice as far as advertising goes. As such, email advertising presents a fresh new path for publishers who deal with all sorts of challenges.

It’s happened to all of us. You finally found a great deal on a product you’ve been wanting to buy and pulled the trigger. The package is on its way from Amazon, Wish, or some other retailer.

Did you ever think you would find yourself in a situation like this? That you would have to develop strategies for success in a post-COVID era?

Next up on our list of terms that can’t be interchanged: multichannel advertising and multichannel marketing. Because just like content advertising and content marketing describe two different processes, multichannel advertising and multichannel marketing have their important distinctions.