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Web push notifications are a scalable, engaging solution for reaching your audience. There’s no argument about that. 

Some marketing terms are easily interchangeable: metrics and analytics; A/B testing and split testing; buyer persona and customer profile; data and statistics. You know what’s not interchangeable? Content advertising and content marketing.

It’s no surprise: the Internet has an ugly ads problem. In fact, over a quarter of US consumers use ad blockers, and 47% of them do so because their ads are annoying or irrelevant.

Being a publisher isn’t easy. You want to make money but also keep your audience interested and engaged. Finding that perfect balance between regular content and ad content is challenging and yet it should be a priority when formulating an ad-based revenue strategy.

Jeeng’s CEO, Jeff Kupietzky, recently got a new byline article published on CommPRO! In the article, he discusses 3 ways advertisers can leverage the trust that publications build with their subscribers so they can engage with highly interested and targetable audiences.   

Jeeng’s CEO, Jeff Kupietzky, recently contributed a bylined article to Martech Zone about about building a 3-pronged digital strategy for publishers to increase revenue and drive audience engagement.   

Google Ad Manager is widely used by publishers to manage ads and drive revenue from their content. In many ways, it’s a one-stop-shop for your ad selling needs — supporting a range of ad formats and sizes to help you get the most bang for your buck.

You can’t be everything to everyone, but you can make a big impact on a very specific type of person — your target audience. The key to maximizing your marketing resources and efficiently monetizing your audience is hypertargeting your campaigns to reach the right people, at the right time, on the right channel. Instead of …

In this article, we’ll be addressing a big problem facing publishers today…

Are you a digital publisher still struggling to grab the focus of your readers and monetize without disrupting your customer online experience in the slightest? You’re not alone.

We’ve been using the phrase “multi-channel messaging” a lot lately, and many people have been asking us to clarify what that actually means. So, in this article, we will take a deep dive into this topic and clear up any questions you may have about it.

Push notifications are an ideal way to break through online clutter and competition to connect directly with the consumer. But as with all marketing methods, there’s a time and place for this technology, and overusing it or using it at the wrong time can alienate your audience.

A few people have asked us what the benefits are of having an email newsletter strategy and why it is important. So, in this article, this is the question we will answer.

Our CEO, Jeff Kupietzky, recently contributed a bylined article to MarTech Series about how advertisers should choose publishers to spend with. 

Cerium Marketing operates a successful email publishing business, sending out newsletters to more than 1 million subscribers twice a day.