Local publishers were hit hard during the pandemic. Even before the spread of COVID-19, many media outlets struggled to drive ad revenue and build sustainable monetization strategies for a digital world. Come 2020, publishers across the U.S. suffered layoffs, shutdowns, and pay cuts. By 2021, more than 100 local newsrooms closed their doors. Still, amidst …
Marketing is a difficult industry. There is no such thing as even footing or status quo. As soon as you’re up-to-date on one technique and you’ve built a successful digital advertising strategy, something shifts and you’re left scrambling to keep up with the Joneses and recalibrate your campaigns.
Email, being one of the oldest forms of communication on the web, has built up a reputation as a slow and often ignored channel among younger demographics (which it is not — if you don’t believe us, read this ebook).
Email deliverability is a constant concern of email marketing campaign managers and publishers. So much so, that we have received a ton of inquiries asking how we recommend improving email deliverability.
As social media platforms monopolize ad budgets and search hogs user data, there remain two channels that are ripe for driving engagement and revenue among audiences: email newsletters and browser-based push notifications.
Among the many revolutions computers have brought us, few have been as drastic as the wholesale switch to digital media distribution and entertainment. At the forefront of this charge is Netflix, whose market share grows every day at the expense of traditional media vendors.
Our next featured employee in the Jeengster Spotlight” blog series is John Kuempel, Platform Team Lead!
Do you think most consumers are annoyed with online ads and block or ignore them? Or that consumers would rather pay for subscriptions to digital publishers than view ads?
Most marketing campaigns run into the problem of user attention. Notifications and scrolling content feeds can do a lot to create engagement, but if you’re looking to grab a larger share of your users’ attention you’ll need to find a way to keep your website at the forefront of their mind. That’s where desktop push …
With social media offering a less-than-stable solution for publishers to monetize their content (you can learn why here), publishers have begun turning to other channels out of necessity.
One of the true superpowers of the internet is the ability to get highly-accurate behavioral data on your customers as they browse the web.
According to Campaign Monitor, the average expected click-through rate of an email campaign should be around 2.5%. If you’re spending a lot of money on email-based advertising, this statistic can be sobering. However, you have a number of different knobs you can turn with the goal of either meeting this number or improving on it. …
The holiday season gives businesses many opportunities to improve their sales by adjusting to expected user behavior. While marketing during the holiday season is still very much a game of getting the greatest amount of user attention possible, there are some basic techniques you can use to improve the odds of your campaign’s success. Below …
AdTech acronyms can be daunting at first, and present a significant blocker to a website owner whose primary concern is in driving more traffic – and thus more money – through their website. In this article we’ll make an effort to tear down this acronym wall by exploring some of the common initialisms, terms, and …
As you may have heard, Open AdStream’s Ad Server is shutting down. If you’re relying on OAS Ad Server as an ad server, you’re going to quickly need to find an alternative.
Consumers are more tolerant of advertising than you might think. With free content making up a lot of what is consumed online, most people know that someone has to foot the bill.
