Local publishers were hit hard during the pandemic. Even before the spread of COVID-19, many media outlets struggled to drive ad revenue and build sustainable monetization strategies for a digital world. Come 2020, publishers across the U.S. suffered layoffs, shutdowns, and pay cuts. By 2021, more than 100 local newsrooms closed their doors. Still, amidst …
A/B testing lets you compare two specific factors within your ads to see which of them is the better choice for engaging your audience and driving performance such as click-throughs or conversions. And while Jeeng offers resources that make it easy to get ads in front of interested consumers, taking some time to consider your …
Digital advertising is a competitive field, with endless opportunities across email, social media platforms, apps, websites, content marketing, and more.
Just a few short years ago, nearly all digital news was free, supported mostly by advertising revenue. Fast forward to today, and the situation is slightly different.
Pictures perform. According to BuzzSumo, images net online marketers more than 2.3 times the engagement on Facebook than posts that don’t come with visuals. It’s not a surprise that choosing the right images is a critical part of the ad process. Check out these tips for selecting the best images for your ads. 1. Pay …
Push notifications can be an effective way to bolster product awareness or seal the deal on a sale, signup or upgrade. But you have to know how to put this technology to work without annoying your target audience.
As of December 2018, spam accounted for around 57 percent of all email in the inboxes of the world. That’s actually down a few percent from December 2016, but when more than half of your email isn’t something you want to read, it makes it difficult to see what you are interested in. Which is …
Millennials are an enormous part of today’s market, making them an attractive audience for almost any brand. In fact, as of the 2016 census, the number of millennials in the nation was only slightly below the number of baby boomers, with the younger generation set to become the largest in America within a few years. …
An email list is a great way to connect with loyal customers, building increased brand awareness and culture. Your email newsletters are also an ideal place to drop highly relevant, interesting ads from other brands. Your customers can learn about and connect with new products and services that might be interesting to them, and you …
Apps are big business today, and forecasts indicate that’s a trend that won’t quit anytime in the near future. But app makers are sometimes hesitant to monetize their products, especially with ads, because they believe consumers will react with immediate negativity. In a world dominated by apps, though, research shows that’s simply not the case. …
Email monetization — the act of turning your existing newsletter list into a source of secondary passive income with advertising — does work. But many business owners are afraid to monetize their lists, pulling punches on both advertising and calls to action for their own goods and services. This hesitance to monetize a content stream …
Whether you’re a content producer looking to monetize more with ads or an advertiser looking for a strong publisher partner, here’s something you need to know about success in advertising: Building trust is critical. Trust Is a Major Decision Factor for Consumers Today The ability to trust brands is huge for consumers in today’s competitive, …
When you’re building an email campaign, especially with monetization as a primary goal, relevancy is a major part of the puzzle. Like constructing a building on a solid foundation, email campaigns are only as strong as the supporting structure on which they’re based. Many publishers turn to search data to understand their audience and improve …
You can’t monetize without data, and how you get that data matters immensely. If you’re like most publishers — your competitors included — you’ve probably been relying on traditional targeting methods to gain an understanding of who your audience is. Cookies are popular because they’re relatively easy to implement and you get so much information …
Monetization is part art, part science and a lot of grueling work, but there are a few expert tips that can help eliminate missteps and get you to your goals a little faster and with a lot less stress.
Like hamsters stuck on our wheels, we’re all obsessed with finding more ways to connect with consumers, more ways to elevate our brand, more ways to convert, more channels to distribute content — more more more. Here’s the thing: More is not always better. Sometimes it’s just more. Sometimes it’s the anchor weighing you down …
