Local publishers were hit hard during the pandemic. Even before the spread of COVID-19, many media outlets struggled to drive ad revenue and build sustainable monetization strategies for a digital world. Come 2020, publishers across the U.S. suffered layoffs, shutdowns, and pay cuts. By 2021, more than 100 local newsrooms closed their doors. Still, amidst …
Be honest: Are you getting the results you want from your monetization efforts? Many business owners aren’t — and they don’t understand why. Self-proclaimed advertising experts constantly preach against putting all your eggs in one basket, so many marketers obsessively diversify their advertising efforts. And that’s the problem. There’s nothing wrong with diversifying your monetization …
As an online publisher, you’ve always been lead by a simple truth: More ads mean more revenue.
The term “fake news” seems to be everywhere these days. It’s popularity skyrocketed in the past couple of years, especially since the current US administration and its outspoken president stepped in. But before we delve deeper into the issue, let’s get one thing straight: Fake news is not new and it’s not going away. The …
How people react to a certain color on your ad, website or landing page has a direct effect on your conversions. Will they click the button on your call-to-action? Will they read your pop-up graphic? Will they notice your email subscription box? Did you know that your conversion rate can increase without changing anything about …
By now it’s well-established that email monetization works to drive audience engagement and revenue for publishers. And, maybe you’ve already got a killer email program going, but you’re looking to take it up a notch to push profits even further. The Power of Push Browser-based desktop and mobile push notifications are already helping publishers create …
Ah, the ever-eluding email engagement. For every publisher out there, it’s getting more demanding every day to stand out from the heaps of content (whether it’s editorial or promotional) their audiences set their eyes on. The struggle is real even if the solution is fairly obvious: engage target audiences with relevant and personalized content and …
With recent scandals involving Facebook’s breach of trust, people are slowly migrating from social media platforms and are on the lookout for an alternative.
With a wealth of digital media and technologies that upped the publishing game to another level, email is still a big deal. It’s cost-effective, less intrusive, and has a flexible design that can create more targeted and personalized messages. In short, email is a highly effective way for publishes to communicate with their readers. However, …
Currently, companies rely on internet marketing and brand positioning, therefore, making it necessary for marketers to constantly adapt and improve their knowledge.
Data sharing is a hot button topic across the world, especially in the last few years where technological advancements have made accessing sensitive personal data far easier than ever before.
AdTech has been a buzzword in the digital and marketing worlds for a couple of years now. It is a general term for the software and tools that help agencies and brands target, deliver, and analyze their digital advertising efforts. AdTech methodologies deliver the right content at the right time to the right consumers, so …
Advertising and marketing are increasingly becoming part of the same ecosystem, which is why the convergence between AdTech and MarTech is on the horizon. Called “MadTech,” this convergence will blend the anonymous audience acquisition capabilities of AdTech with the relationship-management functionality of MarTech into a melting pot of sorts. The publishers’ aim is therefore simple: …
The past few years have been very fruitful for email marketing. Not only is it still the cheapest way to successfully reach your target audience but it’s also the most effective. Having absolute freedom in creative formats, length and content in general, companies are open to create emails that are more technologically sophisticated, visually rich …
Working remotely comes with many challenges. There are issues with collaboration and time management. And of course battling distractions and sometimes even time zone differences. Today there are tons of tools available to help with collaboration – like Google Hangouts, Git, Slack, Jira, etc. However, how do you substitute face-to-face encounters? Having remote teammates makes …
While it’s true that twenty five years ago we may have expected greater technological advances by this year (think flying cars, and robot companions), strides have definitely been made. From Tesla’s self-driving cars, to innovations in social media, to advances to robotics, the needle is being moved forward, just not as quickly as we had …
