Jeengster Spotlight: Ran Bar-Haim
In this edition of the “Jeengster Spotlight” series, we’re excited to introduce our CFO, Ran Bar-Haim!
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Can email help local publishers drive revenue?
Local publishers were hit hard during the pandemic. Even before the spread of COVID-19, many media outlets struggled to drive ad revenue and build sustainable monetization strategies for a digital world. Come 2020, publishers across the U.S. suffered layoffs, shutdowns, and pay cuts. By 2021, more than 100 local newsrooms closed their doors. Still, amidst …
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September 1, 2020 -
August 31, 2020 3 Steps to a Strong Digital Strategy for Publishers
Jeeng’s CEO, Jeff Kupietzky, recently contributed a bylined article to Martech Zone about about building a 3-pronged digital strategy for publishers to increase revenue and drive audience engagement.
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August 30, 2020 4 Tips for Publishers to Run Native Ads in Email from Google Ad Manager
Google Ad Manager is widely used by publishers to manage ads and drive revenue from their content. In many ways, it’s a one-stop-shop for your ad selling needs — supporting a range of ad formats and sizes to help you get the most bang for your buck.
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August 27, 2020 5 Benefits of Hypertargeting for Publishers
You can’t be everything to everyone, but you can make a big impact on a very specific type of person — your target audience. The key to maximizing your marketing resources and efficiently monetizing your audience is hypertargeting your campaigns to reach the right people, at the right time, on the right channel. Instead of …
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August 25, 2020 Jeengster Spotlight: Hadar Bar-Kat
In our latest Jeengster employee feature, get to know Jeeng’s VP HR — Hadar Bar-Kat!
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August 23, 2020 How Can Publishers Send Millions of Personalized Notifications at Scale?
In this article, we’ll be addressing a big problem facing publishers today…
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August 17, 2020 What is Contextual Advertising?
Are you a digital publisher still struggling to grab the focus of your readers and monetize without disrupting your customer online experience in the slightest? You’re not alone.
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August 16, 2020 What Is Multi-Channel Messaging for Publishers?
We’ve been using the phrase “multi-channel messaging” a lot lately, and many people have been asking us to clarify what that actually means. So, in this article, we will take a deep dive into this topic and clear up any questions you may have about it.
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August 11, 2020 The Complete Push Marketing Strategy Guide
Push notifications are an ideal way to break through online clutter and competition to connect directly with the consumer. But as with all marketing methods, there’s a time and place for this technology, and overusing it or using it at the wrong time can alienate your audience.
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August 10, 2020 Jeengster Spotlight: Patrick LaShell
In our next installment of the “Jeengster Spotlight” series, we’re excited to introduce our Data Team Lead, Patrick LaShell.
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August 9, 2020 3 Surprising Benefits of Email Newsletters
A few people have asked us what the benefits are of having an email newsletter strategy and why it is important. So, in this article, this is the question we will answer.
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August 5, 2020 4 Factors for Advertisers to Choose Publishers to Spend With
Our CEO, Jeff Kupietzky, recently contributed a bylined article to MarTech Series about how advertisers should choose publishers to spend with.
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August 4, 2020 How Jeeng Helped Cerium Marketing Start a New Email Venture
Cerium Marketing operates a successful email publishing business, sending out newsletters to more than 1 million subscribers twice a day.
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August 2, 2020 3 Ways Publishers Can Grow Their Subscriber Base
Subscribers are the most valuable currency publishers have right now. Many people have been asking us for our advice on how to get more subscribers, so in this article, this is the topic we will address.
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July 28, 2020 Digital Advertising Strategy Success: 3 Ways KISS is Key
Marketing is a difficult industry. There is no such thing as even footing or status quo. As soon as you’re up-to-date on one technique and you’ve built a successful digital advertising strategy, something shifts and you’re left scrambling to keep up with the Joneses and recalibrate your campaigns.