Local publishers were hit hard during the pandemic. Even before the spread of COVID-19, many media outlets struggled to drive ad revenue and build sustainable monetization strategies for a digital world. Come 2020, publishers across the U.S. suffered layoffs, shutdowns, and pay cuts. By 2021, more than 100 local newsrooms closed their doors. Still, amidst …
Email, being one of the oldest forms of communication on the web, has built up a reputation as a slow and often ignored channel among younger demographics (which it is not — if you don’t believe us, read this ebook).
Email subject lines have always been tough to master. But they’ve become even trickier since the COVID-19 pandemic emerged and shifted consumer behaviors — possibly for good.
Email deliverability is a constant concern of email marketing campaign managers and publishers. So much so, that we have received a ton of inquiries asking how we recommend improving email deliverability.
As social media platforms monopolize ad budgets and search hogs user data, there remain two channels that are ripe for driving engagement and revenue among audiences: email newsletters and browser-based push notifications.
We’re excited to bring you another installment of our “Jeengster Spotlight”series, this time featuring Jonathan Stefansky!
The California Consumer Privacy Act (CCPA) is scheduled to be enforced on July 1, 2020, and it will affect how brands collect consumer data and launch targeted marketing campaigns. Here’s what you need to know.
In this edition of the “Jeengster Spotlight”, we’re excited to bring you the inside scoop on our very own Fullstack Engineer, Guy Ginton!
Among the many revolutions computers have brought us, few have been as drastic as the wholesale switch to digital media distribution and entertainment. At the forefront of this charge is Netflix, whose market share grows every day at the expense of traditional media vendors.
Our next featured employee in the Jeengster Spotlight” blog series is John Kuempel, Platform Team Lead!
Do you think most consumers are annoyed with online ads and block or ignore them? Or that consumers would rather pay for subscriptions to digital publishers than view ads?
Most marketing campaigns run into the problem of user attention. Notifications and scrolling content feeds can do a lot to create engagement, but if you’re looking to grab a larger share of your users’ attention you’ll need to find a way to keep your website at the forefront of their mind. That’s where desktop push …
We’re excited to introduce you to Jeeng’s Front End Engineer, Alex Zemelshteyn!
Welcome back to our new series that features the people who drive the power in Jeeng: our employees! This month we’re getting to know Sun Kyu Choi, our Ad Operations manager. He was originally born in Seoul, but has been living in New York for over 25 years. Fun fact: he used to play video …
Monetization strategies for email often focus on Business-to-Consumer (B2C) channels, as the initial drivers of email monetization were generally focused on delivering value to end-users. While this is very useful and beneficial for a B2C company, large Business-to-Business (B2B) companies will not be able to leverage the same systems designed for B2C use as successfully …
With social media offering a less-than-stable solution for publishers to monetize their content (you can learn why here), publishers have begun turning to other channels out of necessity.
