The Missing Piece in Retailer Email Marketing Strategies
One of the true superpowers of the internet is the ability to get highly-accurate behavioral data on your customers as they browse the web.
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Can email help local publishers drive revenue?
Local publishers were hit hard during the pandemic. Even before the spread of COVID-19, many media outlets struggled to drive ad revenue and build sustainable monetization strategies for a digital world. Come 2020, publishers across the U.S. suffered layoffs, shutdowns, and pay cuts. By 2021, more than 100 local newsrooms closed their doors. Still, amidst …
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December 18, 2019 -
December 5, 2019 Why Email Open Rates Matter, and How to Improve Them
According to Campaign Monitor, the average expected click-through rate of an email campaign should be around 2.5%. If you’re spending a lot of money on email-based advertising, this statistic can be sobering. However, you have a number of different knobs you can turn with the goal of either meeting this number or improving on it. …
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November 20, 2019 Getting Your Holiday Ad Campaigns Ready to Launch
The holiday season gives businesses many opportunities to improve their sales by adjusting to expected user behavior. While marketing during the holiday season is still very much a game of getting the greatest amount of user attention possible, there are some basic techniques you can use to improve the odds of your campaign’s success. Below …
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November 13, 2019 Jeengster Spotlight: Nick Burress
Our next employee feature is Nick Burress, our Frontend Designer!
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November 10, 2019 A Break Down of the Main 8 AdTech Acronyms
AdTech acronyms can be daunting at first, and present a significant blocker to a website owner whose primary concern is in driving more traffic – and thus more money – through their website. In this article we’ll make an effort to tear down this acronym wall by exploring some of the common initialisms, terms, and …
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October 27, 2019 Looking for an OAS Ad Server Alternative? Look No Further!
As you may have heard, Open AdStream’s Ad Server is shutting down. If you’re relying on OAS Ad Server as an ad server, you’re going to quickly need to find an alternative.
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October 10, 2019 Make the Most out of Native Ads for Push Notifications
Consumers are more tolerant of advertising than you might think. With free content making up a lot of what is consumed online, most people know that someone has to foot the bill.
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October 2, 2019 5 Factors to A/B Test Ad Placement in Your Email Template
A/B testing lets you compare two specific factors within your ads to see which of them is the better choice for engaging your audience and driving performance such as click-throughs or conversions. And while Jeeng offers resources that make it easy to get ads in front of interested consumers, taking some time to consider your …
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September 19, 2019 Display or Native: Which Ad Type Is Right For You?
Digital advertising is a competitive field, with endless opportunities across email, social media platforms, apps, websites, content marketing, and more.
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September 11, 2019 The Most Effective Revenue Channel Many Publishers Aren’t Leveraging
Just a few short years ago, nearly all digital news was free, supported mostly by advertising revenue. Fast forward to today, and the situation is slightly different.
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August 21, 2019 4 Tips for Choosing Ad Images
Pictures perform. According to BuzzSumo, images net online marketers more than 2.3 times the engagement on Facebook than posts that don’t come with visuals. It’s not a surprise that choosing the right images is a critical part of the ad process. Check out these tips for selecting the best images for your ads. 1. Pay …
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August 8, 2019 Top 5 Tips for Serving Push Notifications
Push notifications can be an effective way to bolster product awareness or seal the deal on a sale, signup or upgrade. But you have to know how to put this technology to work without annoying your target audience.
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May 16, 2019 What Is Filtering and Why Should You Care?
As of December 2018, spam accounted for around 57 percent of all email in the inboxes of the world. That’s actually down a few percent from December 2016, but when more than half of your email isn’t something you want to read, it makes it difficult to see what you are interested in. Which is …
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May 2, 2019 What’s the Best Way to Reach Millennials? Email Newsletters are the Answer
Millennials are an enormous part of today’s market, making them an attractive audience for almost any brand. In fact, as of the 2016 census, the number of millennials in the nation was only slightly below the number of baby boomers, with the younger generation set to become the largest in America within a few years. …
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April 25, 2019 Monetize That Email List: Why You Have Nothing to Lose
An email list is a great way to connect with loyal customers, building increased brand awareness and culture. Your email newsletters are also an ideal place to drop highly relevant, interesting ads from other brands. Your customers can learn about and connect with new products and services that might be interesting to them, and you …