Local publishers were hit hard during the pandemic. Even before the spread of COVID-19, many media outlets struggled to drive ad revenue and build sustainable monetization strategies for a digital world. Come 2020, publishers across the U.S. suffered layoffs, shutdowns, and pay cuts. By 2021, more than 100 local newsrooms closed their doors. Still, amidst …
Apps are big business today, and forecasts indicate that’s a trend that won’t quit anytime in the near future. But app makers are sometimes hesitant to monetize their products, especially with ads, because they believe consumers will react with immediate negativity. In a world dominated by apps, though, research shows that’s simply not the case. …
Email monetization — the act of turning your existing newsletter list into a source of secondary passive income with advertising — does work. But many business owners are afraid to monetize their lists, pulling punches on both advertising and calls to action for their own goods and services. This hesitance to monetize a content stream …
Whether you’re a content producer looking to monetize more with ads or an advertiser looking for a strong publisher partner, here’s something you need to know about success in advertising: Building trust is critical. Trust Is a Major Decision Factor for Consumers Today The ability to trust brands is huge for consumers in today’s competitive, …
When you’re building an email campaign, especially with monetization as a primary goal, relevancy is a major part of the puzzle. Like constructing a building on a solid foundation, email campaigns are only as strong as the supporting structure on which they’re based. Many publishers turn to search data to understand their audience and improve …
You can’t monetize without data, and how you get that data matters immensely. If you’re like most publishers — your competitors included — you’ve probably been relying on traditional targeting methods to gain an understanding of who your audience is. Cookies are popular because they’re relatively easy to implement and you get so much information …
Monetization is part art, part science and a lot of grueling work, but there are a few expert tips that can help eliminate missteps and get you to your goals a little faster and with a lot less stress.
Like hamsters stuck on our wheels, we’re all obsessed with finding more ways to connect with consumers, more ways to elevate our brand, more ways to convert, more channels to distribute content — more more more. Here’s the thing: More is not always better. Sometimes it’s just more. Sometimes it’s the anchor weighing you down …
Be honest: Are you getting the results you want from your monetization efforts? Many business owners aren’t — and they don’t understand why. Self-proclaimed advertising experts constantly preach against putting all your eggs in one basket, so many marketers obsessively diversify their advertising efforts. And that’s the problem. There’s nothing wrong with diversifying your monetization …
As an online publisher, you’ve always been lead by a simple truth: More ads mean more revenue.
The term “fake news” seems to be everywhere these days. It’s popularity skyrocketed in the past couple of years, especially since the current US administration and its outspoken president stepped in. But before we delve deeper into the issue, let’s get one thing straight: Fake news is not new and it’s not going away. The …
How people react to a certain color on your ad, website or landing page has a direct effect on your conversions. Will they click the button on your call-to-action? Will they read your pop-up graphic? Will they notice your email subscription box? Did you know that your conversion rate can increase without changing anything about …
By now it’s well-established that email monetization works to drive audience engagement and revenue for publishers. And, maybe you’ve already got a killer email program going, but you’re looking to take it up a notch to push profits even further. The Power of Push Browser-based desktop and mobile push notifications are already helping publishers create …
Ah, the ever-eluding email engagement. For every publisher out there, it’s getting more demanding every day to stand out from the heaps of content (whether it’s editorial or promotional) their audiences set their eyes on. The struggle is real even if the solution is fairly obvious: engage target audiences with relevant and personalized content and …
With recent scandals involving Facebook’s breach of trust, people are slowly migrating from social media platforms and are on the lookout for an alternative.
With a wealth of digital media and technologies that upped the publishing game to another level, email is still a big deal. It’s cost-effective, less intrusive, and has a flexible design that can create more targeted and personalized messages. In short, email is a highly effective way for publishes to communicate with their readers. However, …
