Local publishers were hit hard during the pandemic. Even before the spread of COVID-19, many media outlets struggled to drive ad revenue and build sustainable monetization strategies for a digital world. Come 2020, publishers across the U.S. suffered layoffs, shutdowns, and pay cuts. By 2021, more than 100 local newsrooms closed their doors. Still, amidst …
When you overhear a conversation on AI (artificial intelligence) technology, it’s easy to assume that the people in the discussion are either a) data scientists or b) avid fans of science fiction. AI, a popular subject explored for decades now in films like Metropolis, 2001: A Space Odyssey, and by MIT researchers is typically dubbed …
Even in a world as social media driven as ours is today, people still rely heavily on e-mail, perhaps even more so than social media. According to the Radicati Group in a February 2017 study, the estimated number of global e-mail users topped 3.7 billion, with the number of e-mails sent per day an estimated …
There’s been a lot of buzz lately around drip campaigns. Even for people and businesses who consider themselves seasoned e-mail marketers, the whole automation thing can be a little daunting. At words that sound like they belong in the kitchen sink to the mix? Well it all just seems a little too crazy. Whether we’re …
Everyday people are slammed with e-mails from multiple sources, many a result from inadvertent or impulsive sign-ups. Rather than hit the unsubscribe button (it takes time!), sometimes e-mails with uninteresting headlines get moved to spam or are ignored altogether. An unfortunate reality is that the e-mails people want to see get lost in the ocean …
Remember when marketers, publicity firms, and advertising agencies struggled to adapt to the social media driven generation fondly known as Millennials? It was a challenge. No longer could marketers call it a day after putting together catchy copy in a magazine or newspaper. They had to move their ads to Twitter or Facebook. They had …
Email breaking news alerts and daily newsletters have given news organizations a powerful way to extend their reach beyond print and online editions to grow engagement, page views, brand awareness and relevancy. In fact, a recent paper published by the Reuters Institute for the Study of Journalism at the University of Oxford found that some …
The holiday season is a time of sparkle and shimmer, celebrating with family and friends and, of course, massive retail frenzy. The National Retail Federation is predicting 2016 will be a banner year, with holiday sales up 3.6% to $655.8B, well above the 10-year average. Online shopping is expected to be more popular than ever, …
As the leaves start to change and pumpkin spice EVERYTHING makes a comeback, consumers start to groan about how “early” retailers and brands start rolling out holiday promos. But, for marketers, holiday plans and budgets have already been in place for months—we started thinking about Black Friday in mid-summer! By now, campaign roll-out is in …
It’s been a rough month for Facebook and its advertising and publishing partners. In case you missed it, here’s a quick rundown: Zuck and company have been locked in a heated battle with online ad blockers as the two trade technological blows to gain supremacy over the users’ news feeds. Of course, Facebook wants to …
Don’t Panic! Your Ad Secret is Safe with Us Just as publishers had begun to sort of, a little, barely (but not really) get comfortable with Facebook’s Instant Articles—which takes traffic away from native ads on publishers’ pages—the platform has just made things worse for publishers yet again. Back in April, the platform began allowing publishers to …
Ad blocking technology has become the bane of digital marketers, and, it’s easy to see why. According to a recent report by PageFair & Adobe, 198 million Internet users actively use ad blockers to prevent incoming digital ads like banners, pop-ups and in-line adverts from appearing on their favorite websites and social media, and the …
It’s no secret that media outlets have been in a constant scramble over the last decade trying to compete with and keep pace with online innovation that seems relentlessly determined to erode their audience and revenue.
Social and mobile advertising have gotten a lot more attention than email marketing, lately, as marketers flock to these new platforms.
Offering multichannel advertising opportunities is a no-brainer for publishers looking to generate new revenue and give advertisers more bang for their buck.
