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If you think of personalization as a target, a bullseye is the sweet spot: when you reach the right audience in the right place at the right time with the right content. …right?

Just when you were getting used to all that first-party data has to offer, a new term — zero-party data — comes along to shake things up. And you’re left updating your ongoing list of baffling industry buzzwords.

The “Dear John” letter first emerged in the 1940s as a cheeky term for breakup notes women sent to their military boyfriends.

There’s a lot to be said about how publishers will be impacted by a cookieless world, but advertisers are in a similar boat: They’re also faced with the task of revamping their ad targeting strategies and finding new, data-rich channels through which to drive engagement.

Email remains a trusted channel where people turn to for updates and communication. As a backbone in the digital experience, publishers want their audiences swooning over their emails. But the inbox is the competitive space, so how can publishers get the love they deserve from their subscribers, this Valentine’s Day?

In this edition of “Jeengster Spotlight”, we’re excited to introduce our VP Operations & Customer Success, Cynthia Ramos!

If we think of a great personalization strategy as a well-balanced plate of food, data is the protein. 

The first mass marketing email was sent in 1978 on something of a whim. Gary Thuerk, a marketing manager for Digital Equipment Corporation, wanted to promote his company’s new products without having to manually transmit a slew of emails.

Not to get all metaphysical on you, but if time is relative — and, according to Einstein, it is — that means the concept of the future is relative, too. So, as it relates to the marketing world today, it’s fair for us to assert that the future is actually happening, well…NOW.

More than half of all adults — 60 percent of them — subscribe to at least one email newsletter. And if the size of the audience isn’t enough to convince you that email marketing is valuable, consider the ROI.

As we head into 2022, publishers and advertisers are faced with their share of obstacles — and opportunities.

It’s been a long year. Or a couple of years. Or even just a long week, to say the least. Wait, what day is it again?

Heading into 2022, personalization isn’t just an add-on bonus for publishers. It’s now a make-or-break strategy for retaining customers and subscribers, engaging new audiences, and future-proofing your business.

This is the second post in the series about the ‘product delivery process’ –  the process which covers how a feature goes from ideation to production.

Let’s say you’re throwing a party. Aside from getting the chips, drinks, cups, ice, and music ready, you have to get those invitations sent out. People need to know the who, what, when, where, why and how of this event!