Blog

Real-time personalization can be tough to pull off — but it’s not impossible. In fact, it’s a bit like going back to the future.

While 2021 had its hardships, there are certainly successes to celebrate especially when considering how tech has improved our lives. This Thanksgiving, we sit around the table to take stock of what has worked in our favor and notice what we’ve gained from tech.

With the increased focus on user privacy, and extinction of third-party cookies, Google Chrome will be bringing several changes to their browser that can negatively impact personalized advertising.

It’s frightening being a publisher today, constantly competing for views, clicks and engagement.  There are many moving parts necessary for a successful multichannel messaging campaign that hits the jackpot of user engagement and revenue.

Publishers are facing a serious need to take back their audiences — from data-grabbing social platforms, monopolizing search engines, and a digital marketing landscape manipulated by third-party cookies. They’re also struggling to monetize their audiences beyond just paywalls and communicate their value propositions in more innovative ways.

Competition among direct-to-consumer (DTC) advertisers is heating up, increasing acquisition costs and decreasing customer lifetime value across the board.

In this edition of “Jeengster Spotlight”, we’re excited to introduce our AdSales Account Executive, Fred Osborne!

Email is the most trusted channel for building customer relationships and delivering one-to-one content to audiences. According to a recent Jeeng study, 3 out of 4 Gen Z and 2 out of 3 millennials say email is their preferred channel for real-time alerts. Why?

Push notifications have become the hottest new channel in audience engagement. For publishers looking to capture an authentic 1-to-1 relationship with their audiences, push messaging effectively engages subscribers and drives traffic back to the site.

Data is the key to building an effective content and engagement strategy, and truly understanding how audiences behave across platforms.

Once upon a time, there was a mysterious marketing strategy that could increase revenue, improve customer experiences, and lower acquisition costs — all while harnessing the latest innovations in machine learning and data analytics.

The people have spoken. They overwhelmingly prefer cheese on their burgers. The problem? Many advertisers are failing to give it to them. (Yes, there’s an extended metaphor in the works here. We’ll break it down for you in a second.) First, the data.

The email marketing landscape is shifting. 

In this edition of “Jeengster Spotlight”, we’re excited to introduce our Product Data Analyst, Artyom Nazginov!

It’s execution time! You know what is the feature you want to be built. You know why it needs to be built. And you decided that now is the time to get it into the works. Fantastic! Now what?