Do Gen Z and Millennials Trust Publishers?
Gen Z and millennials (GZM) are often considered jaded, distrustful, and skeptical. And, hey, understandably so.
Local publishers were hit hard during the pandemic. Even before the spread of COVID-19, many media outlets struggled to drive ad revenue and build sustainable monetization strategies for a digital world. Come 2020, publishers across the U.S. suffered layoffs, shutdowns, and pay cuts. By 2021, more than 100 local newsrooms closed their doors. Still, amidst …
Gen Z and millennials (GZM) are often considered jaded, distrustful, and skeptical. And, hey, understandably so.
When Charles Dickens wrote his first novel, “The Pickwick Papers,” he didn’t publish it as a complete story. He released it in monthly magazine installments, hooking audiences in with cliffhangers and even taking readers’ feedback along the way to inform his next chapters.
We’re back with another episode of our new tech podcast: Nerds Talking on the Internet. And this time, it’s a two-parter! This episode is called “Technological Singularity (Without Talking About The Matrix)“.
Before we get into subscriptions vs. paywalls, let’s talk about milk.
Today we will travel to an ideal world and understand how an ideal company should structure its product organization. I know very few companies which are living up to this ideal structure, but nevertheless – discussing it will assist you on several levels.
If you could build audience trust to the point where you could line each of your readers up and ask them to do a trust fall into your publication’s arms, they should agree to do it in a heartbeat.
Artificial intelligence (AI) is no longer just a technobabble term used by mad geniuses in science fiction films. (Though, yes, it’s also fun in that context, too). More importantly, AI has emerged as a crucial, differentiating solution for businesses that want to streamline their processes and put their data to good use.
There’s money in your subscribers’ inboxes. You just need the right tools to help you access it.
The fans have spoken. We listened. Due to popular demand, we are excited to launch our new tech podcast: Nerds Talking on the Internet.
Apple is following Google’s lead and taking major steps to improve digital privacy — on email, in particular. At its Worldwide Developers Conference in June, the company unveiled new updates that could change email marketing for good and pose a huge blow to email revenue for publishers and advertisers.
Third-party data is going away, and another type of data is coming to the forefront in its place: first-party data.
In this edition of “Jeengster Spotlight”, we’re excited to introduce our Director of Publisher Sales, William Lauricella!
Push notifications work. That’s no secret. Over 70% of people have enabled these bite-sized, real-time alerts so they can get customized messages delivered right to their web browsers or mobile phones.
Gen Z audiences are more than side-parted hairstyles and TikTok dances — though those are important. As the first digitally native generation, they have a unique approach to internet culture and content, preferring an unfiltered, wholly authentic, and generally positive online experience.
By now, you’ve probably heard the term “FLoC” mentioned in various circles in the industry. This relatively new acronym stands for Federated Learning of Cohorts, and it was introduced by Google as a possible alternative to third-party cookie tracking.