Jeengster Spotlight: Renee Chemel
In this edition of “Jeengster Spotlight”, we’re excited to introduce our CMO, Renee Chemel!
Blog
Can email help local publishers drive revenue?
Local publishers were hit hard during the pandemic. Even before the spread of COVID-19, many media outlets struggled to drive ad revenue and build sustainable monetization strategies for a digital world. Come 2020, publishers across the U.S. suffered layoffs, shutdowns, and pay cuts. By 2021, more than 100 local newsrooms closed their doors. Still, amidst …
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May 27, 2021 -
May 25, 2021 Industry Insights: Leveraging Email to Grow Audiences and Revenue
“Apps come and go but that Gmail icon on the top left corner of your phone is forever.”
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April 27, 2021 What Can I Do About Apple Disabling IDFA?
Apple announced last year that it’s changing the Identifier for Advertisers (IDFA) settings on iOs devices, such as iPhones and iPads. This change is part of the company’s mobile operating system, iOS 14.
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April 26, 2021 Insider Newsletter Boosts Ad Trafficking Efficiency [Case Study]
Insider works with Jeeng AdServe to increase ad trafficking efficiency by 75% across their more than 20 newsletters.
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April 14, 2021 How to Avoid Falling Into Email Spam Traps
Sometimes, bad things happen to good emails. You may think you’re doing everything right — and you know you’re delivering valuable messages — but you still end up in the spam folder.
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April 8, 2021 Industry Insights: Building Audience Trust
During times of economic and political uncertainty, people need to know they can trust publications to provide transparent, up-to-date, and reliable information.
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March 25, 2021 Personalized Homepage: A Must-have for Publishers
If you had a retail location and you could give customers a personalized greeting every time they stepped foot inside, you would, right? Well, when you consider the fact that your homepage is the storefront of your digital operation, you can.
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March 21, 2021 What Is Cross-Channel Personalization?
If there are two things that describe the modern digital marketing experience, it’s these: cross-channel personalization and multichannel messaging.
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March 14, 2021 How to Build Lifecycle Engagement Strategies
There comes a time in every digital publisher’s life when they have important realization: It’s way more valuable to build deep, long-lasting audience relationships with lifecycle engagement strategies than to chase quick viral hits.
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February 25, 2021 Industry Insights: Own Your Audience
In a recent Jeeng roundtable discussion with leaders in publishing and advertising, we polled the viewers asking if they were optimistic about 2021. Despite the hardships and unpredictability of 2020, a whopping 88% of viewers and participants said “yes”.
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February 19, 2021 How to Attract and Keep Customer Attention
As business philosopher Jim Rohn once said, “One of the greatest gifts you can give to anyone is the gift of attention.”
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February 17, 2021 Jeengster Spotlight: Phil Reich
We’re excited to introduce our Director of Advertising Sales, Phil Reich!
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February 7, 2021 What Is a Preference Center — And Why Is It So Important for Publishers
Not all customers are alike. Some want weekly emails, others want breaking news alerts. Some want daily roundups about sports, others want mobile notifications about politics.
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February 3, 2021 3 Content Personalization Pitfalls and How to Overcome Them
It’s 2021. There’s no excuse for “Hey {First_Name}” emails to be floating through your inbox, or for brands to serve customers ads for products they’ve already purchased. Those content personalization pitfalls can be easily avoided.
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February 1, 2021 Publishers Must Personalize Content to Keep Audience Trust
Jeeng recently published a press release announcing that we published our 2021 Digital Publishing Industry Report with YoY data on consumer trends that publishers simply can’t ignore.