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Two major shifts are causing disruption in the publisher space: audience behaviors are changing and traditional ad revenue is dropping. 

“If at first you don’t succeed, try, try again.’  As the famous quote advises, you won’t always win on the first go-around. But there’s no need to get discouraged. What’s most important is that you just keep pushing on. 

We’re excited to introduce our Sr. Account Executive, Joe DeBrita! He is originally from eastern Long Island and has lived in New York City over the last 12 years. Joe has been married for 2 years, and he has a 6-month-old daughter and gorgeous 9-year-old cat named Ralph.

Many publishers and advertisers are still catching on to the benefits of push notifications, even though they have been around for a while.

Jeeng’s CEO, Jeff Kupietzky, recently got a new byline article published on ClickZ! In the article, he discusses 4 ways email can serve as a unique identifier and how it fuels the success of any MADtech solution.   

Show, don’t tell. That’s the motto of any great communicator.

This past year may have brought some ups and downs for publishers, but the 2020 holiday season course-corrected with a ton of e-commerce action. 

It seems like every year, there’s a new “new normal” for publishers and marketers to contend with. But let’s be real. If any year deserves the honor of shifting the landscape and shepherding in a new normal, it’s 2020.

Jeeng’s CEO, Jeff Kupietzky, recently got a new byline article published on Digiday! In the article, he discusses 5 ways publishers can increase audience engagement and generate more revenue by leveraging the power of personalization.   

There’s all this talk about the emergence of MadTech and how it can revolutionize the tools publishers and brands use to reach their customers. 

The term “MadTech” might evoke images of the AMC show, Mad Men, which illustrates a wild and untamed advertising industry of the 1950s.  In reality, it doesn’t have anything to do with that era — well, except for the advertising part, of course.

Despite economic difficulties this year, holiday sales are skyrocketing. And — unsurprisingly — there’s one place customers are going to get their gifts and decorations: online.

A future post-cookies sounds, frankly, quite chaotic — whether we’re talking about the baked goods or the online tracking data. Publishers can assess, plan, and predict how their strategies may change, but nobody knows for sure how it will shape out.

In this edition of the “Jeengster Spotlight” series, we’re excited to introduce one of our Senior Fullstack Developers, Rami Yohay!

Having an audience development strategy might seem like an obvious part of running a successful publication. And in some ways, it is.