Blog

Jeeng’s CEO, Jeff Kupietzky, recently published a new article on Martech Zone!

Just like any other business, nonprofit organizations need clear marketing strategies that inspire audiences and align with their objectives. For most nonprofits, that #1 objective is to get more donations flowing in so they can deliver the services they value and promise. Email marketing for nonprofits is the key to achieving that goal.

Advertisers are leaving Facebook. So, where should they go? We were recently asked what the best Facebook advertising alternatives are, so this is the topic we will discuss in this article.

Engagement is a hot commodity for brands and advertisers — perhaps even more than leads and conversions. Because before you can get to any of those meaty metrics, you need to grab your audience’s attention and hook them in.

You know you need to diversify your advertising by launching campaigns across channels. This way, you can reach customers on their favorite platforms — and avoid the risk of putting all your eggs in one basket.

Looking back, email hasn’t usually been the top choice as far as advertising goes. As such, email advertising presents a fresh new path for publishers who deal with all sorts of challenges.

It’s happened to all of us. You finally found a great deal on a product you’ve been wanting to buy and pulled the trigger. The package is on its way from Amazon, Wish, or some other retailer.

Did you ever think you would find yourself in a situation like this? That you would have to develop strategies for success in a post-COVID era?

Next up on our list of terms that can’t be interchanged: multichannel advertising and multichannel marketing. Because just like content advertising and content marketing describe two different processes, multichannel advertising and multichannel marketing have their important distinctions.

Web push notifications are a scalable, engaging solution for reaching your audience. There’s no argument about that. 

Some marketing terms are easily interchangeable: metrics and analytics; A/B testing and split testing; buyer persona and customer profile; data and statistics. You know what’s not interchangeable? Content advertising and content marketing.

It’s no surprise: the Internet has an ugly ads problem. In fact, over a quarter of US consumers use ad blockers, and 47% of them do so because their ads are annoying or irrelevant.

In this edition of the “Jeengster Spotlight” series, we’re excited to introduce our Talent Acquisition Manager, Noa Lichtenstein!

Being a publisher isn’t easy. You want to make money but also keep your audience interested and engaged. Finding that perfect balance between regular content and ad content is challenging and yet it should be a priority when formulating an ad-based revenue strategy.

Jeeng’s CEO, Jeff Kupietzky, recently got a new byline article published on CommPRO! In the article, he discusses 3 ways advertisers can leverage the trust that publications build with their subscribers so they can engage with highly interested and targetable audiences.