Local publishers were hit hard during the pandemic. Even before the spread of COVID-19, many media outlets struggled to drive ad revenue and build sustainable monetization strategies for a digital world. Come 2020, publishers across the U.S. suffered layoffs, shutdowns, and pay cuts. By 2021, more than 100 local newsrooms closed their doors. Still, amidst …
When Columbia Pictures debuted its 2003 romantic comedy movie Gigli, starring Jennifer Lopez and Ben Affleck, it bombed at the box office — grossing less than 10% of its total budget. But did the blunder wipe Columbia Pictures off the map? Of course not. Because they still had tentpole films like Something’s Gotta Give and …
Apple’s privacy updates of 2021 shook the email ad world to its core. All of a sudden, impressions were muddled by proxy traffic and “phantom” email opens on both mobile and desktop thanks to new features that preserve consumer anonymity. Specifically, Mail Privacy Protection (Apple MPP) prevents email senders from seeing when and where people …
It’s no secret that Google Ad Manager (GAM) has cornered the market among publishers running digital campaigns. It’s a one-stop shop for selling, managing, and tracking ad inventory across the web. Still, there are nuances about Google Ad Manager that businesses should know if they want to make the most of the platform. Namely, there …
Google Ad Manager (GAM) is like the Coca-Cola of publisher monetization. Sure, it has competitors, but it still dominates the market in usage and name recognition. And it has widespread appeal for a range of different customers. In fact, it’s reported that a whopping 81% of publishers use GAM to monetize their digital properties. The …
Sponsored content is everywhere these days — on publisher websites, social media platforms, podcast streams, and TV screens. Just think about a sports game. Replays, half-time reports, and whole teams are often “brought to you by” high-paying sponsors. During baseball broadcasts, brands have even started slapping their logos on the pitcher’s mound. Look at this …
The advertising technology world is a bit of a head-scratcher. On the one hand, it feels like it changes at a rapid, unstoppable pace — with new tools, buzzwords, and “must-have” strategies emerging every day. But on the other hand, momentous shifts can take years to come to fruition (see: Google’s deprecation of third-party cookies) …
Many good things have come in combinations of three. Athos, Porthos and Aramis make up the Three Musketeers. Curly, Larry, and Moe together are The Three Stooges. And you can combine Earth, Wind & Fire to get one of the best-selling bands of all time. Now, it’s time to add another famous trio to the …
When it comes to monetizing emails, publishers have many ad formats to choose from — native ads, display ads, text ads, and dedicated ads being just a few. Still, there’s one email ad format growing in popularity among publishers and brand partners: sponsored email ads. With sponsored emails, publishers can monetize their newsletters without interrupting …
Email ads should do more than just serve impressions and fill white space for publishers. They should be compelling enough to drive ad clicks, engagement, and conversions, so you can build new customer relationships and earn revenue from each placement.
Publishers today have a huge opportunity to drive revenue from one of the most direct and trustworthy channels on the web: email. Especially now that a growing number of people are checking their email every day and paying for subscriptions, publishers can tap into these engaged audiences using email ads and monetize their content.
A cookieless kitchen or pantry sounds…let’s face it, pretty lame. Cookieless advertising, on the other hand, can actually bring a lot of benefits for publishers and brands across the web. Cookieless advertising is the process of targeting audiences based on data other than third-party cookies (for example, first-party data or contextual signals). Third-party cookies are …
Native ad use is skyrocketing as brands seek new ways to grab user attention and work around tricky ad blockers. According to AdYouLike, the native ad market is expected to grow 372% between 2020 and 2025 — reaching a total of $402 billion.
Meta, the parent company of Facebook and Instagram, had big plans for innovative ad products when it launched in 2021. Halfway through 2022, however, the tech giant is still struggling to deliver performance for direct-to-consumer (D2C) brands Frustrated with a lack of results, where are advertisers spending their budgets instead? On native programmatic ads, as …
It’s easy to get similar things confused: alligators and crocodiles, jam and jelly, they’re and their…the list goes on. There’s one mixup, however, that the marketing world can’t afford to keep getting wrong: native advertising vs. sponsored content. The two strategies have many similarities, yes, but it’s important to understand their unique functions and benefits. …
Email advertising should be top of mind for any publisher that wants to increase revenue. More than ever before, people are turning to email for real-time news, personalized content, and paid subscription offerings. That leaves publishers with a major opportunity: monetize those engaged audiences with dynamic email ads that match their interests. To help you do just that, we’ve collected the top email advertising resources — from data-backed studies and best practices to rendering tools and key metrics. With these insights at your fingertips, you’ll be able to launch or level up your email ad operation — and start reaping the benefits of email monetization.
