Bridging the AdTech-MarTech Gap: How Email is Driving the Convergence
Email is the tried-and-true staple of audience engagement at the heart of AdTech and MarTech convergence.
News
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June 6, 2018 -
May 15, 2018 19 Books These Top Executives Say Showed Them the Way to the Top
In Search of Excellence by Robert H. Waterman Jr. and Tom Peters “This book and the success strategies it uncovered have formed much of the basis of my approach to entrepreneurship and management. The notion that ‘structure is not organization,’ is embodied in the way we operate here at PowerInbox. Instead of investing in and over-emphasizing …
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May 10, 2018 Optimove Acquires DynamicMail From PowerInBox
The proceeds from the sale will go into enhancing PowerInbox’s services for publishers, according to Jeff Kupietzky, CEO of PowerInbox.
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May 10, 2018 PowerInbox Leverages Email Expertise to Help Publishers Capitalize on Multichannel Digital Monetization Opportunity
PowerInbox DynamicMail Business Unit Acquired by Optimove; Proceeds Will Fuel Investment in Product Innovation on the Heels of Profitability and a $30M Run Rate NEW YORK (May 10, 2018) – PowerInbox, the trusted audience engagement partner for publishers and marketers, today announced it will launch new content monetization technologies aimed at helping publishers drive new …
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May 2, 2018 Today’s Email Marketing Revolution: Three Things You Should Know
One of the ways to boost your ROI and refresh your entire marketing program is by revisiting an old standby in the marketing realm: email. Email is not only alive and well, but undergoing a revolution that can inject your marketing strategy with greater efficacy, strengthened engagement and better ROI than ever before.
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April 17, 2018 Running Lean: Dos And Don’ts For Running The Agile Software Company Of Your Dreams
Agility has become one of the year’s biggest business buzzwords with companies focusing substantial effort on becoming an “agile organization.” It’s certainly no secret there is tremendous strategic value in optimizing operations to make smarter, faster decisions, adapt quickly to change, and work to continuously improve.
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April 11, 2018 How advertisers and marketers can connect with buyers: Interview
Jeff Kupietzky has identified a gap in the way advertisers and marketers are trying to connect with their potential buyers: they are using their millions of email subscribers to make money. He discusses his PowerInbox solution.
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March 28, 2018 4 Ways the Best Leaders Turn Their Employees Into All-Stars
“Frequently, a story can serve to inspire by allowing an employee to picture herself in the position of the protagonist, achieving something that in a regular conversation would seem more difficult,” said Jeff Kupietzky, the CEO of email marketing platform, PowerInbox.
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March 19, 2018 PowerInbox Launches Email2Cart, Helping Retailers Drive More Revenue through Email & 16% Higher Conversions
New Features Debut at Sold-Out Shoptalk 2018, Enabling Retailers to Connect with Customers, Optimize Email Personalization & Maximize ROI NEW YORK (MARCH 19, 2018) — PowerInbox, the trusted email customer engagement partner for marketers, agencies and publishers, today announced the launch of its retail specific tools designed to increase online and in-store conversions. These …
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March 19, 2018 Bypassing the Blockers: How to Get Your Ads Seen, Clicked On, and Acted Upon
Advertisers seeking to “bypass the ad blockers” might be surprised to learn that there is a medium that can help them circumvent the ad-blocking phenomenon, and it’s not a social media trend-of-the-moment. It’s email.
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March 6, 2018 Don’t Skip These Questions When Talking to Martech Vendors
“MKTGinsight asked several industry experts: As marketers plan their 2018 technology purchases, what’s the most important question they should ask the vendors of solutions they’re considering? Read more to find out what PowerInbox CEO, Jeff Kupietzky had to say.”
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February 14, 2018 High-Frequency Email Senders Favor Dynamic Content
“PowerInbox was the most common technology utilized by high-frequency senders, according to Notablist’s study. Brands leveraging PowerInbox send an average of nearly 22 campaigns per month — more than four times the average frequency.
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January 25, 2018 Want to Create a Fully Remote Team? What Leaders Need to Know
“Renting commercial office space is often a difficult, time-consuming and stressful process – not to mention, it can be incredibly expensive. That’s why many businesses are going fully virtual. These teams are located anywhere and everywhere, and work together via digital communication and processes, without a physical office.”
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January 24, 2018 Why This Company Didn’t Invest in an Overpaid Sales Team or a Fancy HQ
“Having cut my teeth in Silicon Valley during the first dot-com gold rush, I saw firsthand how so many VC-backed startups grew fast — and fizzled out quickly.”
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December 12, 2017 Trump Bump Decline Hits Themed Newsletters, Too
“The Trump bump may have come and gone for ad-supported and subscription-focused publishers.”