Expanded Platform Moves Beyond Monetization to Offer Digital Publishers Proven Audience Engagement & Revenue Growth Through Email, Push Notifications & More
The publishing industry has seen its grip on the digital ad market weaken over the last decade, but as newsletter appetite has grown, newsletter advertising has remained a bright spot.
Publishers must turn to technology that enables them to connect with audiences directly, to cut out the middleman of social media and capture and leverage more first-party user data.
Personalization is key to email engagement, and most consumers say they will only engage with personalized messaging according to reports. Still, many brands struggle with getting personalization right, and many still make common automation mistakes that can turn off shoppers.
Thanks to the powerful algorithms of Netflix, Amazon and others, consumers have extremely high standards for personalization in their shopping experience. They expect that brands will know exactly what they want and offer it to them at just the right moment when they need it most.
Email newsletter readers are increasingly open to messages in other channels — provided they trust the publisher, according to 2121 Digital Publishing Industry Report, a study from Powerinbox, conducted by Mantis Research.
The convergence of adtech and martech is a must for eliminating gaps in personalization. Email can be the unifying factor that bridges the divide.
New PowerInbox Research Shows Trust Remains a Key Driver in Audience Engagement & Revenue; Publishers Must Master Content Personalization at Scale to Stand Out from the Crowd
By tapping into user data and integrating these precise insights within transactional emails, retail marketers can enhance the effectiveness of their product recommendations and drive revenue through emails that otherwise may not drive revenue at all.
Jeff Kupietzky, CEO at PowerInbox, helps businesses to monetize their email newsletters through dynamic content. He has also served in leadership positions with Oversee.net, X1 Technologies, Digital Insight, Siebel Systems and Loudcloud/Opsware. Check out the Q&A, here!
For publishers, there are actually quite a few lessons to be learned from the brand marketing approach. By taking a page from the brand marketer’s playbook and viewing content as the product, publishers can level-up their personalization tactics, drive more traffic and generate higher revenue.
Heading into prime shopping season is the ideal time to re-engage with customers and jump-start flagging email marketing campaigns. We asked marketing experts the best ways to attract subscribers and promote sales in Q4.
Fueled by Surge in Email & Push Notification Engagement, PowerInbox Posts Strong YoY Growth, Ramps up to Meet Growing Demand for its Publisher-Facing Audience Engagement & Monetization Platform
Read about how a Multichannel Messaging Platform like PowerInbox provides the AI and automation to achieve the high standards of audiences that expect personalized content.
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