By investing in one-to-one channels with trusted publishers, like email and push notifications, advertisers can overcome many of the inherent pitfalls in other digital channels to drive higher engagement with more valuable audiences.
Taking control of your relationship with owned channels is the best way to build a digital strategy that grows your audience and revenue.
“Email is a safe alternative to cookies and other forms of tracking where the user hasn’t given permission for the site/marketer to collect their data,” Kupietzky said. “Email is fully opt in. By signing up, subscribers have inherently given you their permission to market to them and use their data to create a more personalized …
Brand marketers must look beyond just matching their target audience when choosing advertising partners.
Today, our core business is helping digital publishers monetize email newsletters with contextually relevant and personalized ad recommendations, and we’re branching out into other channels as well, like push notifications. Our vision is for multi-channel audience engagement and monetization all on the same platform.
“The main problem advertisers have been facing in the last two years as it relates to Facebook, and other social media platforms, is that there is too much reliance on the platform itself and when the rules change (as we’ve seen in recent weeks for Facebook), advertisers then need to quickly adjust and adapt their …
Jeeng gives publishers a new channel to engage audiences and monetize their traffic. Our data shows that more users are subscribing to push notifications and publishers can leverage this growing interest to give their subscribers more of what they want, which increases the “stickiness” of the relationship and keeps subscribers coming back.
Email engagement and publisher monetisation partner, PowerInbox, has acquired Jeeng, the artificial intelligence (AI)-powered personalised notification platform.
Kupietzky notes that “a lot of publishers want to add personalized messaging, but there’s just no realistic way to do it manually.”
To lead Jeeng, PowerInbox has hired experienced sales and marketing executive Jonathan Stefansky as general manager.
The move is designed to allow publishers to own their audience and drive traffic to their own online properties.
Publishers Like Farmers’ Almanac & GoGy Games Can Now Send Personalized Content via Email, Browser-Based & Mobile Push Notifications with a Single Solution to Engage Subscribers, Drive Traffic & Grow Revenue
“Personalization is a key factor in customer loyalty. The more you can give customers what they want, the more likely they are to stick around.”
“Email is seen as the safe harbor in these tumultuous times,” said Jeff Kupietzky, PowerInbox CEO.
PowerInbox ranks #76 in 2019!
