Since COVID-19 was declared a pandemic two weeks ago, publishers have seen a 20% increase in email open rates and a 102% boost in engagement with regional publications. What’s more, they have enjoyed a 40% increase in revenue
But publishers, take note: Consumers now love email because it’s like a “safe harbor, shelter in the storm,” Kupietzky concludes.
The webinar, “No Foolin’ – How Motley Fool Successfully Uses Email to Meet Their Marketing Goals” is set for 1 p.m. ET on Wednesday, April 1.
2nd Annual Study Blows the Lid off Common Audience Engagement Misconceptions; Reveals Strategies Publishers Can Use to Own their Audience
“If content is not relevant to the user, they don’t click.” Jeff Kupietzky, PowerInbox CEO
One of the most critical brand marketing KPIs to track is: what portion of your visitors are known to you?
PowerInbox Email Engagement Experts to Offer New Insight into Subscriber Preferences at Affiliate Summit West LAS VEGAS (January 27, 2020)—PowerInbox, the trusted audience engagement and digital monetization partner for publishers, today announced the results of a new consumer survey that shows online media consumers overwhelming prefer ad-supported content from publishers over subscription paywalls. The revelation …
By dropping personalized ads, based on known subscriber behavior and demographics, into email newsletters and push notifications, publishers can generate proven revenue without interfering with customer experience.
“If you think about where users are migrating, it’s good to know they’re open to receiving push notifications that could be mobile or desktop because those are opportunities for publishers to reach out to their user base—especially a known user base—and be able to attract them back to the Web,” says Jeff Kupietzky, CEO of …
Amid the innovation frenzy, it turns out that an old standby—email—is reemerging as one of the most engaging “new” channels for reaching target audiences with relevant, actionable content.
Using email to connect with subscribers and monetize email campaigns is now more effective and easier than ever.
Email & Messaging Monetization Provider Recognized for 2nd Consecutive Year for Fast Growth as it Innovates to Help Publishers Drive New Revenue NEW YORK (November 7, 2019)—PowerInbox, the audience engagement and messaging monetization platform, today announced it has been recognized for the second consecutive year on two coveted business listings for its fast year-over-year growth. …
“It’s too soon to call it quits on email—far from it, in fact,” says Jeff Kupietzky, PowerInbox CEO.
This marks the second consecutive year PowerInbox has earned a spot on the list, with a 382 place ranking and 1203% 3-year revenue growth.
For companies looking to overcome their dependence on cookies, and avoid missing out on the wealth of data from browser users, check out five reasons email-based targeting is the solution.
