Consumer Trust: The Secret to Email Success for Publishers & Advertisers
After years of being written off as dead, email is having a renaissance, becoming one of the best “new” channels for audience engagement for brands and publishers.
News
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July 31, 2019 -
July 26, 2019 Email Advertising: The Alternative to OTAs that Puts Travel Providers in Control
By placing ads in email newsletters, airlines and hotels can directly target their intended audience with precise offers updated at the moment of open.
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July 1, 2019 Email Targeting: How Not to Get Caught with Both Hands in the Cookie Jar
Email has emerged as the most effective alternative, allowing advertisers to reduce their dependence on third-party cookies and open new doors to reach highly engaged, precisely targeted audiences.
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June 24, 2019 Interview with Jeff Kupietzky, PowerInbox CEO
“Success will come in the long term. Just stick with it, ” says Kupietzky when faced with adversity.
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June 4, 2019 PowerInbox Selected as a 2019 Red Herring Top 100 North America Winner
Finalists for the awards are among the continent’s brightest and most innovative private ventures. NEW YORK, June 4, 2019 /PRNewswire/ — PowerInbox, the digital monetization partner trusted by 650+ publishers, has been selected as a winner of Red Herring’s Top 100 North America award, one of the technology industry’s most prestigious prizes. Their place among North America’s tech elite …
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May 14, 2019 Creative Ways to Attract and Compensate New Employees
“We believe talent exists all over the country and not just in Silicon Alley and Silicon Valley,” according to CEO Jeff Kupietzky. “We also believe experienced workers value independence, flexibility and the ability to control their schedule.”
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May 10, 2019 Making The Payroll With Email Newsletters
“The traditional model is under tremendous pressure,” says Jeff Kupietzky, PowerInbox CEO, “there’s too heavy a reliance on sources of traffic, social and search as sources of traffic, and they’re not finding alternatives.”
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May 6, 2019 Jeff Kupietzky, CEO of PowerInbox – A DotCom Magazine Exclusive Interview
The DotCom Magazine editorial team has awarded PowerInbox as an Impact Company of 2019, and we are delighted to have CEO, Jeff Kupietzky join us for our Leader Round Table Interview.
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April 16, 2019 Few Trust Facebook—Are Email Ads the Answer?
Jeff Kupietzky, CEO of PowerInbox, says that Facebook scandals have left users less willing to click ads on the website.
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March 28, 2019 New Study Confirms Consumer Trust in Email Drives Readership & Engagement
Publisher Trust is the #1 Driver of Email Newsletter Readership; Publisher Trust Translates to Advertiser Trust to Drive Click-Thrus NEW YORK, March 28, 2019 /PRNewswire/ — At a time when fake news is on everyone’s mind, new data shows that consumers have come to trust email newsletters as reliable sources of information, and their trust in the …
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March 28, 2019 Who Do You Trust? Email Newsletters Beat Social Media In Study
Where do consumers go for reliable information in this age of fake news? Don’t say social media. The answer is email newsletters.
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March 21, 2019 Small Business Tightwads: They’re Not Investing In Email
Email is one of the top three digital marketing channels used by small businesses.
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March 12, 2019 MarTech Interview with Jeff Kupietzky, CEO, PowerInbox
“Having great data scientists on your team is the key — they must be able to crunch the numbers, but also ask smart questions and understand the implications of the analytics as it applies to real human behavior.”
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March 7, 2019 The Go-To Guide For Lasting Business Success
7 Tips To Make Sure Your Business Is On Track To Beat The Odds
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March 6, 2019 Drive Revenue With The Power Of Personalized Email: A Conversation With Powerinbox’s Jeff Kupietzky
“Email is still the most effective channel for converting customers and reaching an engaged audience,” says Jeff Kupietzky, PowerInbox CEO.